Well done, NCAA. Way to police the important issues. If you allow sepia tones, clearly it will cause the downfall of the pure and righteous world that is big-time collegiate sports.
Generally even the rules that seem small, petty, or not worth caring about were born out of good intent. People could look at the event that cause the rule to be created and say “Yeah, I can see how that might be an advantage/something you would want to stop.”
But this, from an Education Column published by the NCAA, seems to go a step too far:
Question: May a coach take a photo and use software (e.g., Instagram, Photoshop, Camera Awesome, Camera+,) to enhance the content of the photo (e.g., changed color of photo to sepia tones or add content to the photograph), and send it to a prospective student-athlete as an attachment it to an email or direct social media message?
Answer: No, a photograph that has been altered or staged for a recruiting purpose cannot be sent to a prospective student-athlete.
On the bright side, now coaches can stop spending so much time on Instagram and get back to gaining decided schematic advantages.