Last week, we posted the latest list of the top selling beers in America by marketshare. This week, we find a possible justification for those awfully depressing stats.
If you haven't seen this list, and you're feeling just a bit too cheerful about the USA, check it out real quick and you'll feel the waves of nausea begin immediately. The truth is that we're all a bit embarrassed about the fact that Bud Light has existed on this list at all, much less taken the top spot as of late, but maybe there's an explanation that doesn't require us to introduce legislation prohibiting the sale of any and all varieties of watered-down swill (a more mature Prohibition, perhaps?).
Here's a snippet from Time magazine with some clues.
Beer pong is not just the drinking game of choice for this century's twentysomething (sic) thinkers; it's a cottage industry and quasi sport with mass-market 8-ft. aluminum beer-pong tables for sale, a national tournament offering a $50,000 grand prize and a forthcoming documentary called Last Cup: Road to the World Series of Beer Pong.
Of course! While the evidence is still preliminary (I've not been able to find any estimates of the number of players, anyone have a link?), it's a heartening prospect to know that it's possible a large percentage of what's represented on this top ten list was in fact spilled onto a sticky frat house floor (or perhaps spilled over a high quality, professional table). We approve of pouring any of these beers into solo cups for sport. Just make sure you have a decent beer at the ready for drinking, and in a proper glass too (as above).
I guess we'll know more when we start seeing brands such as this one rise up the list.
We'll get through this together. Keep your eyes peeled and your fingers crossed.
(Pong Beer via Cool Material)